Distribution - Case Study - This Is England

Who Distributed: Optimum Releasing

Release Dates: 12^th September 2006 - Toronto International Film Festival

27^th April 2007

Other films released – 27^th April 07:

·         Away From Her (12A)

·         Breed, The (15)

·         Next (12A)

·         Painted Veil, The (12A)

·         Puffy Chair

·         Reno 911!: Miami (15)

·         Scott Walker: 30 Century Man (12A)

·         Straightheads (18)

·         This Is England (18)

·         Typhoon (15)

Number of Prints:

As This is England was created by small independent companies, they wouldn’t have had a large amount of prints created for distribution. So it is likely that they would have only had around 20 35mm prints made, and these would have toured around certain parts of the UK. However, they received a grant of £90k from UK Film Council allowed them to create 50 more prints.

Number of Territories:

This is England was only distributed locally – in the UK, however, upon receiving their grant allowed them to expand to over 20 territories.

Grass Roots Event:

This Is England was only a small film, and didn’t have a large marketing campaign to advertise the film

Main Target audience:

People who grew up, and lived around the 1980’s and would understand the skin head culture.

Budget: £1.5 million

Profit opening Weekend: £13,000

Gross Revenue: £5.1 million

Advertising:
- Below the line, low budget marketing such as vrial marketing - youtube videos etc.